AMBUSH MARKETING AFTER 1996 WORLD CUP

As we know that the top two mobile companies in India are Nokia and Samsung , and these two companies are releasing their mobile versions with latest technology. Recently Nokia has launched Lumia800 Samsung also released smart phone cab.

LUMIA 800 (NOKIA)

It was an exclusive premier of SRK-starrer Ra.One for mobile phone maker Nokia's premium users at PVR Select City Walk mall in Delhi, but the advertisements that had been running for the previous few minutes were of Samsung mobile!

That was in October. Two months later, when Nokia rolled out Lumia cabs in Bangalore as part of its biggest marketing drive in the country to promote its first Windows smartphone, Samsung brought out its own Omnia cab and stationed it outside the Lumia showroom for a few days.

Samsung products won't Affect Nokia :


There was no 'Lumia Cab' in Bangalore when Samsung rolled out a convoy of 'Omnia W' cabs for three days, she says, adding they were parked outside Samsung Smartphone Cafes. 


"Ambush marketing rules apply if there are territorial rules that are applicable, as in the case of cricket World Cup... In the case of smartphones, all companies are aggressively trying to grow the category," she says.